钓鱼城2012年市场推广方案.docVIP

目录 摘要······························································3 一、推广背景··················································· 4 （一）重庆市整体旅游业发展的机遇························· 4 （二）旅游业发展的巨大经济和社会效益····················· 4 （三）合川区旅游发展的现状不佳···························· 4 二、钓鱼城现状分析··········································· 5 （一）钓鱼城风景区介绍····································· 5 （二）钓鱼城风景区问题分析································ 5 三、市场分析··················································· 7 （一）市场构成分析········································· 7 （二） 中文摘要：关键词：Abstract：With the development of the world economy, tourism has become an important industry to promote economic development, tourism has huge economic benefits of promoting the development of tourism. Gained growing support in China Tourism, the tourism industry as one of the pillar industries in the development of the national economy in China, is increasingly becoming one of the universal awareness of the party and the Government, while local Government also strongly supported the development of the tourism industry in our country, and strive to develop local economy as an important tourism industry, scenic spots around the competition has gradually increased. Fishing city scenic spots as one of six fine scenic spot in Chongqing municipality, is a vital element in the development strategy of tourism in Chongqing, but the fishing towns development is not in such great need of fishing in the context of development planning. Market development and promotion of the principles of this article, on the background and foreground prospect of Chongqings tourism market, fishing town present situation analysis of scenic spot, and in accordance with principles of market segmentation analysis of the fishing town of potential market audience, and in turn, according to the above analysis provides a fishing city marketing plan. Key Words：Fishing town, State, market, marketing, strategy, efficiency 一、推广背景 （一）重庆市整体旅游业发展的机遇 第一，重庆市强势喊出“重庆非去不可”的口号，在把重庆