第13讲 广告英语的翻译及其鉴赏.pptVIP

How to name a business Features of a good trade name Short Simple Easy to spell Easy to read Easy to pronounce Easy to recognize Pleasing when read Provoking positive associations of the product /company image. Descriptive or suggestive of product / use. Distinctive Appreciation of Classic Brand Names Coca cola Kodak Lux Clinique Band-Aid Nike How to translate trade names Pronunciation-based translation Meaning-based translation Zero-translation Combined method Recreation How to translate trade names How to translate trade names How to translate trade names How to translate trade name