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Introduction Language and culture are closely interrelated: on one hand, language, actually, which is the product and reflection of culture, is an indispensable tool for the expression of culture. On the other hand, culture may make great influence on the form and development of language. Therefore, it is meaningful to analyze the cultural differences through the aspect of language. With the rapid development of economy, the business transactions between different nations become more and more frequent. The channels of product marketing are various. Advertisement is an effective way for traders