“爱有财”信息资讯网站改进方案的设计与实施毕业论文.doc

专业硕士学位论文 作者姓名 学科专业 指导教师 培养院系 软件学院 摘 要 本论文要解决以下几个方面的问题：第一，解决网站的排名和关键词的问题。提升关键字在搜索引擎结果中的排名。第二，解决网站的结构和视觉设计问题，第三解决提高打开速度的问题，通过搜索引擎获取有效目标客户，提升公司网站在搜索引擎营销方面的竞争优势。 根据以上所述问题，决定以下解决方案：对公司原网站进行搜索引擎优化全方位诊断，针对诊断出的问题对网站进行基于搜索引擎优化的设计通过对企业网站的实施效果进行客观的评估，了解实施过程中存在的问题，及时调整优化方案和实施情况 经过优化后，网站的整体优化效果有了显著的提升，从浏览量和展示率上可以看出来，并对优化后的效果进行分析验证，确实有解决关键词的搜索效率，增加用户整体友好体验感，提高网站在搜索引擎上的自然排名、增加网站的曝光率、挖掘到更多新用户的目的。 Abstact At todays Internet development, to create a new of Internet financial enterprise, competition between enterprises is fierce, especially in the target customer acquisition, traffic has become the new marketing positions.01 financial companies face more questions in that, through search engine optimization, save the enterprise marketing costs, improve traffic access to effective customer, has the one of the most effective effect to improve maketing . This paper’s garden is to solve this problem. In this paper to solve the problem of the following aspects: firstly, solve the problems of the sites ranking and keywords. Improve the keyword ranking in the search engine results. Secondly, solve the problem of site structure and visual design, solve the problem of raising the speed of the opened, effectively raise target customers through search engines to obtain, enhance the companys web site in the search engine marketing competitive advantage. According to the above problems, decided the following solutions: the original site of the company for search engine optimization, comprehensive diagnosis to diagnose the problem, the website of love is wealth based on the design of the search engine optimization, on the basis of the design and implementation of search engine optimization technology, through the objective assessment of the effect of the implementation of the corporate web site, understand the problems that exist in the implementation process, timely adjusting and optimizing scheme and implementation. To ensure the company in the Internet marketing strategic solu