Teradata 客户关系管理CRM_解决方案.pptVIP

* Enterprise Rules provides a very powerful set of tools as well as a complete development for environment implementing “Rules Based Projects”. Rules can be created to examine data in real-time within operational systems or in freestanding projects within the CRM environment. This allows total flexibility and the ability to manage very complex rule evaluation. Key customer activities can be detected in near real-time. Complex rules can then be invoked to generate high value leads and successful marketing campaigns. ==========================================================================