高一英语advertising-reading课件.pptVIP

Reading —Advertisements 江苏 桂国光 Leading-in: Use your imagination and what you have learnt to guess: What might be talked about in the article? Reading: What do advertisements encourage people to do? They encourage people to buy a product service or believe in an idea. What does PSAs stand for? It stands for public service advertisements What are PSAs meant to do? PSAs are meant to educate people about health, safety, or any other issue which affects public welfare. Where are advertisements most commonly found? Billboards, newspapers, magazine, the Internet, radio and television are the most common places to find advertisements. Reading(PartC1): What is the difference between commercial ads and PSAs? The former is paid for to promote a product or service while the latter is placed for free and intended to educate people. Why are some of the advertisements clever according to the article? Because even if they don’t lie, it doesn’t mean they tell you the complete truth. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996. Why should we follow the advice in PSAs? Because all the PSAs are meant to be helpful, and by following the advice in PSAs, we can often learn a lot. 1. Advertisements are found in many places. _____ 2. PSAs are only found in newspapers. _____ 3. All advertisements tell the complete truth. _____ T F F Reading(PartC2): 4. PSAs and commercial ads use some of the same methods. _____ 5. Commercial ads can often give us valuable information about how to live our lives. _____ 6. An ad warning people against smoking is an example of PSA. _____ T F T Reading Strategy: What is expository writing meant to do?