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* Intelligent Software Agents (智能软件代理) Programs that search the Web and find items for sale that meet a buyer’s specifications Some software agents Focused on a particular category of product Track ratings of buyer and seller reputations Find the lowest price for an item Simon One of the best shopping agents currently available * Virtual Communities (虚拟社区) Gathering place for people and businesses that does not have physical existence Exist on the Internet in various forms Usenet newsgroups Chat rooms Web sites Offer people a way to connect with each other and discuss common issues and interests * Virtual Communities Cont’d Virtual learning community (虚拟学习社区) One form of virtual community (Blackboard and WebCT) Can help companies, their customers, and their suppliers plan, collaborate, and transact business Google Answers Gives people a place to ask questions then answered by an expert for a fee * * * Early Web Communities The WELL ( “whole earth ‘lectronic link”, 全球电子互联) One of the first Web communities Predates the Web Tripod Founded in 1995 in Massachusetts Offered its participants free Web page space, chat rooms, news and weather updates, and health information pages * Web Community Consolidation (合并) Virtual communities for consumers Can succeed as money-making propositions (主张) if They offer something sufficiently valuable to justify a charge for membership Most virtual communities Have been unable to support themselves and have either closed or been sold * Web Portal Revenue Models Strategies that build on combination of virtual communities and other activities Advertising supported web portals One rough measure of stickiness How long each user spends at the site Nielsen//NetRatings Determines site popularity by measuring the number of unique visitors * * Web Portal Revenue Models Cont’d Web portals High visitor counts can yield high advertising rates Companies that run Web portals Believe in the power of portals Add sticky features such as chat room