asb公司产品创新管理的分析和实践word格式论文.docx

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asb公司产品创新管理的分析和实践word格式论文.docx

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asb公司产品创新管理的分析和实践word格式论文

RESEARCHAND PRACTICEONASB PRODUCTINNOVATION MANAGEMENTABSTRACTTelecommunicationIndustryinChinahaswitnessedtremendouschangessincetheendoflastcentury,whichhaveimportantinfluencesonthewholeindustryandrelatedenterprises.Facingtotelecommunicationtechnicalinnovationsandmarketingcompetitions,alltelecommunicationequipmentsenterpriseshavehugechallenges.Theenterpriseshavetoperformcontinuousproductinnovationsandenhanceproductcompetitivecapabilities,andthentheycouldbethewinnerinchallengedtelecommunicationequipmentsmarketing.First,wehaveanalyzedexistingproblemsinASBproductmanagement.WebrieflydescribedhistoryofASBcompanydevelopment,andanalyzedinnovationsoftelecommunicationstechnologyandchangesofmarketcompetitions.Atsametime,wedetaildiscussedtheproblemsexistinginASBproductdevelopmentmanagement,includingcustomerrequirementposition, marketing, product architecture design, product developmentscenarioandorganizationmanagement.Afterwards,wegottheconclusionsthatproductinnovationmanagementisnecessaryandurgentforASB.Throughdetailresearchonproductinnovationtheoryandprogress,wefoundthatproductdevelopmentmanagementisintegratedmanagementissues.Productdevelopmenthasinvolvedalltheaspectsfromcorporationstrategicdecision,technicaldevelopment,manufactureandproduction,marketing,humanresourcemanagement,organizationmanagement.Afterseveralyears’development,productinnovationtheorywasupdatedintosystemicmanagementintegrationandbuildintegratedproductdevelopmentsystemaftermorepracticeandapplication.Integratedproductdevelopment(IPD)iskeytoolsinproductinnovationmanagement,anditincludessevenkeycomponentsfromprocessreengineering,productrestructureandmarketingmanagement,suchasasynchronousdevelopment,commonbuildingblock,multi-departmentteam,projectandpipelinemanagement,structureprocedure,customerrequirementanalysismanagement,andoptimizedinvestmentportfolio.IPDcreatedanoverallmodeofnewproductdevelopmentmanagementandisnecessaryassuranceforproductinnovation.UnderIPDsystemarchitecture,consideringcompanysituations,AS