苏州园区体育中心苏体广场招商手册精选.doc

苏州园区体育中心苏体广场招商手册 苏州园区体育中心苏体广场招商手册 CONTENTS 跨界综合体 文体新地标 MULTIPLEX SPORTS CENTER: NEW LANDMARK OF SPORT amp; CULTURE 商圈介绍及区位优势 AN INTRODUCTION TO THE COMMERCIAL NEIGHBORHOOD AND LOCATION ADVANTAGE 特色运营管理 OPERATION AND MANAGEMENT 商业建筑特色 FEATURES OF COMMERCIAL BUILDING 开发运营团队 DEVELOPMENT AND OPERATIONAL TEAM 项目背景及商圈 理念——实现 PROJECT BACKGROUND amp; TRADING AREA IDEA--ACTUALIZTION 项目定位 PROJECT ORIENTATION 差异化定位 TARGETING MARKET BY DIFFERENTIATION 业态划分和商业布局 BUSINESS TYPES AND COMMERCIAL LAYOUT 项目定位及品牌落位 PROJECT POSITIONING amp; BRAND PLACEMENT 客流动线 CUSTOMER GUIDANCE The sport park provides city residents free open space for exercises and leisure. The park is made up of multiple facilities, including one 3,000 m2 city residents square, one 3,000 m2 free children playground, one fencing center, one baseball club, one soccer training center as well as spacious room for such sports as badminton, table tennis, basketball, tennis etc. 开放式的市民休闲健身场所，拥有3000m2的 市民广场、3000m2的免费儿童乐园、青少年 击剑中心、棒球俱乐部、足球培训俱乐部以及 羽毛球馆、乒乓球台、篮球场、网球场、壁 球、门球、攀岩等运动设施。 体育公园/ Sport Park 跨界综合体 文体新地标 MULTIPLEX SPORTS CENTER: NEW LANDMARK OF SPORT amp; CULTURE 苏体广场SSP 01 苏州工业园区体育中心位于园区核心区域，规划总面积 近60公顷，总建筑面积约35.8万m2，总投资约60亿元。 它是苏州唯一一个市级和区级合设的，集体育竞技、健 身休闲、商业娱乐、文艺演出为一体的多功能、综合 性、生态型的甲级体育中心。 Located in the heart of SIP, Suzhou Industrial Park Sports Center boasts a total floor area of 358,000 m2 and covers a total urban-planned area of 60 hectares with a total investment up to 6 billion RMB. This multifunc- tional, environment friendly and comprehensive sport center, the only project jointly invested by the municipal and district government, will become the top class sport center which incorporates such facilities as competitive sports, fitness amp; leisure, commerce amp; entertainment as well as art performance. Total business area of 100,000 m2, including 20,000 m2 of hotels and offices, and 80,000 m2 of commerce. 02 Total floor area of 81,000 m2 with maximum capacity of 45,000 people 建筑面积约8.1万m2，设计可