AvazuDSP再定向营销(中英文版本）.ppt

* * Personalized Behavioral Retargeting Solution of Avazu Inc 现今中国所广泛运用的网络营销技术 There are several different online marketing techniques available today in China.  搜索引擎优化 (SEO) 搜索引擎营销 (SEM) 病毒性营销 (Viral) 点击付费广告 (PPC) 联盟 (Affiliate) 社会媒体 (SMM) 邮件营销 (EM) Retargeting的认知 Let’s find out what is Retargeting?我们在百度中搜索再营销  Searching”再营销“ in BAIDU Retargeting的认知 Let’s find out what is Retargeting?我们在Google搜索我们输入Retargeting SEARCHING “Retargeting” In Google 再营销是面向曾访问您网站的用户进行宣传，在他们浏览网络时向其展示广告。 Retargeting 是成功电子商务网所不可或缺的营销组合之一。 Retargeting is putting messages in front of lost prospects whove left your Web site in order to attract them back and convert – finish the purchase. 网络引擎搜索后—Retargeting 再定向营销的定义 The Conception of Retargeting:  在媒介购买中，由于流量来源不同，流量质量各异，在第一次接触中真正转化成为购买的只占2%，而 没有产生购买就离开可占整个消费群体的98%. There are several more contacts required until the potential buyer becomes the final buyer and makes the purchanse decision. Studies have shown that up to seven contacs are necessary to result in a conversion. 传统购买流程 Conversion Process and Decision Making Process 在实际的网络营销当中，大多数消费者并不会在第一次接触商家后就购买。 Retargeting再定向营销所面临的情况 数据统计多达85%成功购买用户，会访问该家电子商务网站超过1次。 + than 85% of the internet users visit more than 1 website before finalising their purchases 当所有的访问人群点击离开 All your consumers are 1 click away 我们无法保证您的的客户会再回来访问您的网站，进行下一次购买。 There is no guaranty that your customers will come back on your website for their next purchase AvazuDSP 的解决方案 （Solutions）： Retargeting (Personalized Retargeting) 实现离线沟通 Personalized Retargeting 可以实现与潜在客户沟通即使他们已经离开的您的电子商务网站 5.Avazu 将会对这些潜在人群行为习惯， 自动匹配出他们所想要看到的广告。 Avazu retargets your users by displaying a graphic banner 1潜在客户访问您的网站 Your prospects visit your website 4当这些流失潜在人群在茫茫网络群中航行的时候，Avazu把他们识别出来(cookie) Avazu recognises your prospects during their navigation (cookie) 2您的客户没有产生任何购买离开了网站 Your prospects leave your website 3您的