基于保鲜努力的时鲜产品订货策略分析-analysis of ordering strategy of fresh products based on fresh-keeping efforts.docxVIP

AbstractAtpresent,theincreasingspeedofproductinnovationandtherapidchangingof customerpreferenceleadthatproductlifetimesareshortenedgreatly,sothissituation requiresthatwhenenterprisesmakean ordering decision,theyneedtotakefullaccountof theimpactofperishability.Asonekindofperishableproducts,besidesthecommon perishablecharacteristicssuchasobsolescenceanddeterioration,freshproductalsohas someothercharacteristicslikeobviousseasonalandgeographicalfeatures,thesevere requireoffresh keepingand the demandingvalueaffected bythefreshness of the product.Besidesthattheobjectiveistostudytheorderingdecisionproblemoffreshproduct relatedtolong-distancetransportation,thisthesissummarizestheperishablegoods inventoryinsupplychainonpreviousresearches,andforacertainamountof improvementanddevelopment,itanalysestheexistingorderpolicymodeltodetermine theresearchdirectionoforderingpolicybasedonfresh-keepingeffort.Startingfromthe perishablecharacteristicsoffreshproductandconsideringabouttheconditionofthe uncertainsupplyofdistantsuppliersandtheuncertainriskoftransportation,westudythe supplydecisionsofupstreamsuppliersandtheorderingdecisionsofdownstreamretailers. Twocasesare consideredin thisthesis:oneinvolvesonlyonelong-distancesupplieranda localretailerinasingle-productsupplychainsystem,andtheotherinvolvesalocal supplier,along-distancesupplierandalocalretailerinasingle-productsupplychain system.Inbothcases,inthedecentralizedsupplychainsystem,wesolveandanalyzethe bestdecisionsaboutretailersandsuppliersfortheirownprofit-maximizing.Thismodelis basedontheclassicnewsboymodel,andfurtherexpandstheresearchonordering strategiesoffreshproductswiththefresh-keepingeffortandtransportationrisk uncertaintyonthisbasis.Undertheconditionoffullaccountofthespecialnatureoffresh product,inordertoobtaintheoptimalorderingpolicy,thisthesishasatheoreticalvalue and certain practicalsignificanceforfurther improvement intherelatedfield.Key words:OrderingstrategyFresh productFresh-keeping effortDual suppliers目录摘要..........