基于产品组合的一类团购竞价模型分析-analysis of a group buying bidding model based on product mix.docxVIP

优秀毕业论文 精品参考文献资料 Abstract In recent years, along with increased Internet penetration and e-commerce development，group-buying has become a flourish shopping form on internet platform. The number of business experienced an explosive growth, and the object for group-buying is various. With the development of 2.0 model, the new group-buying model which is called 3.0 model began to take shape, which can be found from the operation of group-buying navigation site. Although the group-buying has developed to some extent, there’re no much studies. So it’s necessary to study the group-buying under new background, which is also valuable to practice. The paper takes the group-buying as research background, concentrated effort to solve the decision making of group-buying with a variety of products. Firstly, the paper analyzes related study domestic and abroad, clarifies the background and significance of this paper. On this basis, analyzes the phenomenon of networks buying systematically, detailed the development of a variety of typical group-buying modes, and summarizes the characteristics of 3.0 model. For the defects of a kind of current typical model, the paper established auction platform focused model with a variety of commodities, in order to achieve all the goals of maximizing consumer surplus of buyers. The model can get the best configuration and goods transaction price under this configuration. As the complexity of brute-force method to solve the problem, the paper designs a heuristic algorithm and evaluates its performance by comparing experiment results. Through the analysis of experimental results, it shows that the algorithm is very close to optimal results with good stability. This multi-product group-buying model achieves the desired results. Finally, after summing up the conclusions of the study, the paper proposes relevant future research prospects. Key words: Group-buying Product portfolio Bidding Algorithm  PAGE 4 目 录 摘 要 I  HYPERLINK \l _boo