基于创新理念的银座精品酒店体系构建分析-analysis on the construction of ginza boutique hotel system based on innovative ideas.docxVIP

programsandinitiatives.Itobjectively analyzed the social and economicimpactsafter thecompletionofInzoneboutiquehotelandwouldprovideasystematictheoretical basis and practical experience for other insiders.Keywords:Innovationconcept;Boutiquehotels;Strategybuilding目录第一章绪论...............................................................................................................11.1 研究背景、目的和意义................................................................................11.1.1研究背景............................................................................................11.1.2研究目的和意义................................................................................11.2 研究方法........................................................................................................31.2.1文献研究法........................................................................................41.2.2比较研究法........................................................................................41.3 研究内容、框架............................................................................................5第二章研究综述.......................................................................................................62.1 精品酒店的界定............................................................................................62.2 精品酒店的相关研究....................................................................................62.2.1国外精品酒店研究进展....................................................................62.2.2国内精品酒店研究进展....................................................................7第三章银座精品酒店构建的可行性研究.............................................................103.1 银座精品酒店的市场定位..........................................................................103.2 银座旅游集团发展现状..............................................................................103.3 山东银座旅游集团精品商务酒店介入市场的可行性分析......................113.4 结论.....................................................................................................