基于售后服务视角的农业机械企业动态定价及策略分析-dynamic pricing and strategy analysis of agricultural machinery enterprises based on after-sales service perspective.docxVIP
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基于售后服务视角的农业机械企业动态定价及策略分析-dynamic pricing and strategy analysis of agricultural machinery enterprises based on after-sales service perspective
AbstractChineseisalargeagriculturalcountry.Thedevelopmentofagriculturalmechanizationplaysakeyroleinpromotingthemodernizationofagriculture.Thereisaseriousshortageofrurallaborforcewiththedevelopmentofurbanizationandindustrialization.Themarketofagriculturalmachineryfaceswithabroaddevelopmentspacewhenthegovernmentincreasesagriculturalmachinerysubsidiesin2004.Itnotonlychangestheconsumerdemand,alsoaffectstheimplementationeffectofenterprisedynamicpricingstrategywhensubsidypolicieswereintroduced.Thereforehowtobuildmorerationalpricingstrategiesfortheagriculturalmachineryenterprisesintheserioushomogeniz
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