Monopolistic Competition 管理经济学 知识介绍.pptVIP

? 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting c h a p t e r twelve Prepared by: Fernando Yvonn Quijano Monopolistic Competition:The Competitive Model in a More Realistic Setting After studying this chapter, you should be able to: Explain why a monopolistically competitive firm has a downward-sloping demand curve. Explain how a monopolistically competitive firm decides the quantity to produce and the price to charge. Analyze the situation of a monopolistically competitive firm in the long run. Compare the efficiency of monopolistic competition and perfect competition. Define marketing and explain how firms use it to differentiate their products. Identify the key factors that determine a firm’s profitability. Starbucks: Growth through Product Differentiation LEARNING OBJECTIVES 1 2 3 4 5 6 …the coffeehouse market is monopolistically competitive, rather than perfectly competitive. Monopolistic Competition:The Competitive Model in a More Realistic Setting Monopolistic competition A market structure in which barriers to entry are low, and many firms compete by selling similar, but not identical, products. The Demand Curve for a Monopolistically Competitive Firm 12 - 1 The Downward-Sloping Demand for Caffe Lattès at a Starbucks Demand and Marginal Revenue for a Firm in a Monopolistically Competitive Market LEARNING OBJECTIVE 1 Demand and Marginal Revenue for a Firm in a Monopolistically Competitive Market Marginal Revenue for a Firm with a Downward-Sloping Demand Curve Demand and Marginal Revenue at a Starbucks 12 – 1 CAFFè LATTES SOLD PER WEEK (Q) PRICE(P) TOTAL REVENUE(TR = P x Q) AVERAGEREVENUE(AR – TR/Q) MARGINAL REVENUE(MR = ΔTR/ΔQ) 0 1 2 3 4 5 6 7 8 9 10 $6.00 5.50 5.00 4.50 4.00 3.50 3.00 2.50 2.00 1.50 1.00 $0.00 5.50 10.00 13.50 16.00 17.50 18.00 17.50 16.00 13.50 10.00 - $5.50 5.00 4.50 4.00