Strategic Management战略管理-中英文.ppt

Crossing borders strategies跨过战略 Global strategy: 全球战略 Single market 单一市场 Standardize product 产品标准化 Transnational Strategy: 过渡性战略 Combine global efficiency with local responsiveness 结合全球化效率与地方 反应 Multi-domestic strategy:多种国内战略 Independent subsidiaries in each country 各国自己的补贴 Pressures for local responsiveness and flexibility 地方反应程度与机动性压力 Low低 High高 Pressures for global efficiencies 全球化效率的压力 High高 Low低 Motives:动机 Sourcing of resources and supplies 寻找资源与供应 Expand into new markets 扩展新市场 Competitive rivalry 竞争对手 Use core competencies使用核心竞争力 Methods to cross borders Which method is best? 那种方法最佳？ Decision Factors:决策因素 Firm-specific resources企业特定资源 Need for control 控制需要 Country-specific 特定国家 Location地理位置 Internal coordination and administration内部协调与管理 Strategic Management Process战略管理过程 Vision 愿景 Leadership 领导 Environments: 环境 Internal内部 External 外部 Rivalry: 竞争 Business level strategies 经营层次战略 Multiproduct strategies 产品多元化战略 Mergers acquisitions 并购 Market entry: 市场进入 Across borders 跨国 联盟 Entrepreneurship 创业 Competing via 竞争方式 … Strategic Alliance战略联盟 A relationship between firms in which the partners agree to cooperate in ways that provide benefits to each firm.合作伙伴企业彼此合作，互相受益。 Reasons for strategic alliances战略联盟原因 Gain access to a restricted market进入受限制的市场 Develop new goods or services发展新货品与服务 Facilitate new market entry配合新市场进入 Share significant RD investments共同使用投资 Share risks and buffer against uncertainty分担风险，防止不稳定 Develop market power发展市场竞争力 Gain access to complementary resources得到补充性资源 Build economies of scale 建立规模经济 Meet competitive challenges面对竞争挑战 Learn new skills and capabilities学习新技巧与能力 Outsource for low costs and high quality output外包 降低成本，提高质量 Scope of strategic alliances战略联盟范围 International Strategic Alliances 国际战略联合 Prominent means of entering foreign markets. 进入外国市场的主要方法 Many countries require this. 有关国家要求 Foreign firms need local knowledge and other resources.外国企业需要本地情况和其他资源 Challenges 挑战 Corporate-Level Strategic Alliances 公司法人层次战略联