Creating New Businesses教学教案.pptVIP

? Copyright 2010 John Wiley Sons Ltd Strategic Market Management Global Perspectives David A. Aaker and Damien McLoughlin ISBN: 978-0-470-68975-2 /college/aaker ? Copyright 2010 John Wiley Sons Ltd * Chapter Twelve Creating New Businesses “The most effective way to cope with change is to help create it” I.W. Lynett “Only the paranoid survive” Andrew Grove, Former CEO Intel “The devil doesn’t need an advocate. The brave need supporters.” Seth Godin PPT 12-* The Innovator’s Advantage Competitors inhibited from responding Fear cannibalization Fear taking eye off existing business Comp