Corporate strategic management(企业战略管理).ppt

Corporate strategic management Lecturer: shebin （佘斌 ） Management College, WUST Research Direction: Corporation strategic management Supply chain management Tel:E-mail: wh_shebin@126.com Requirements and Appraisal Requirements： ——教学为引导、自主学习 ——认真思考、积极参与课堂讨论 ——提升专业课的英语思维与表达能力 Appraisal： ——平时成绩：由考勤与参与课外与课堂团队作业（team work）组成.团队作业由小组集体按每个参与人的责任与表现评分（百分制）,作为平时成绩记载.平时成绩占总成绩30%. ——?计划最后一次课随堂开卷考试 ——题型：选择题、辨识、情景分析题、简答、论述题、案例分析题等7种类型的题材，任选四类（见考试题例） 1. Introduction to strategic management Why do we study strategic management? What is strategic management? How to study strategic management? 1.1 Why do we study corporation strategic management India’s Tata Steel yesterday predicted cost savings up to $350m annually after it won the battle for control of Anglo-Dutch steel maker Corus, with a ￡6.7bn bid that will make it the world’s fifth largest steel-maker. After more than eight hours of head-to-head bidding in London against Companhia Siderúrgica Nacional of Brazil, Tata was declared the winner early yesterday morning with a bid of 608p a share in cash, against CSN’s highest bid of 603p a share. Corus shares closed in London on Tuesday at 563p and yesterday climbed almost 7 per cent to 601?p. Tata Steel’s shares fell 9 per cent yesterday, however, as investors worried that the steel company had paid too much and the deal could weigh on earnings. Strategic management starts with three key questions: (1) Where is the organization now? (2) If no changes are made, where will the organization be in a few years? (3) If the answers are not acceptable, what specific actions should management undertake? What risks and payoffs are involved? The Concept of Strategy Five Ps for Strategy by Henry Mintzberg Strategy as Perspective Strategy as Position Strategy as Pattern Strategy as Ploy Strategy as Plan The concept of Strategic management Strategic management is that set of managerial decisions and actions that determines the long-run performanc