基于cpc模型的新入网客户全渠道运营分析-analysis of new network customers full channel operation based on cpc model.docxVIP

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基于cpc模型的新入网客户全渠道运营分析-analysis of new network customers full channel operation based on cpc model.docx

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基于cpc模型的新入网客户全渠道运营分析-analysis of new network customers full channel operation based on cpc model

华中科技大学硕士学位论文华中科技大学硕士学位论文 II II Abstract 21st Century With the continuous development of the mobile communications industry, pure voice communications business content has been unable to meet the peoples growing demand for information exchange, continues to expand the ways and means of the peoples access to information, such as voice, SMS, MMS, mobile Internet, social networks, etc. A mobile company how customer behavior data to properly manage the use of the mobile business development in the future direction of the channel construction. First comparative analysis from the current channel the development of the domestic telecommunications industry, identify bottlenecks and operational problems exist in the current business marketing and business shunt and business customers and channel adaptation CPC model advantage, then the the CPC model A mobile combined analysis of the companys operational status quo, concluded channel operations management data model is proposed based CPC hope that through the establishment and application of the data model, a moving company to effectively improve the effect of customer management and business promotion work in full-channel operations. The data model using cluster analysis methods of data mining, clustering analysis tools in Microsoft Corporation SQL2005 to complete the structure of the data model, and select the target customer base as a new network of customers with higher behavioral plasticity as precision Marketing and accurate triage two dimensions of policy analysis and specific work plans. Finally, data modeling and effects test, develop promotion channel customer operations management to enhance the program, including business marketing to enhance programs and business shunt lifting scheme A mobile company in the future competition in the telecommunications industry more efficient operation efficiency advantages. Accurate business marketing and business shunt guide the data model is based on the CPC model by