管理信息系统判断2.docVIP

1. In a push-based model, actual customer orders or purchases trigger events in the supply chain. Answer: False Difficulty: Medium Reference: p. 391 2. In a pull-based model, production master schedules are based on forecasts of demand for products. Answer: False Difficulty: Medium Reference: p. 391 3. Dell Computers is an example of a push-based model. Answer: False Difficulty: Medium Reference: p. 392 4. Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget. Answer: True Difficulty: Hard Reference: p. 393 5. Customer relationship management can help organizations identify customers who cost a lot to attract and to keep. Answer: True Difficulty: Hard Reference: p. 393 6. Cross-selling markets complementary products to customers. Answer: True Difficulty: Easy Reference: p. 395 7. Major CRM application software vendors include Siebel Systems, Clarify, and S. Answer: True Difficulty: Easy Reference: p. 394 8. Bundling is one kind of cross-selling in which a combination of products is sold as a bundle at a price higher than the total cost of the individual products.. Answer: False Difficulty: Easy Reference: p. 395 9. Siebel Systems is the market-leading vendor of customer relationship management software. Answer: True Difficulty: Easy Reference: p. 395 10. Single-channel customers are known to have a higher lifetime value than multichannel customers. Answer: False Difficulty: Medium Reference: p. 397 11. Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm?ˉs customer touch points and from other sources. Answer: True Difficulty: Medium Reference: p. 398 12. When building an enterprise system, the benefits are easily quantified at the beginning of the project. Answer: False Difficulty: Easy Reference: p. 399 13. SAPs mySAP and Oracle?ˉs e-Business Suite are b