10章 电子商务.pptVIP

This slide continues the discussion of the unique features of the Internet and e-commerce. Ask students what the effects are of the four features listed on this slide. Interactivity: Consumers engaged in dialog that dynamically adjusts experience to the individual. Consumer becomes co-participant in process of delivering goods to market. Information density: Greater price transparency. Greater cost transparency. Enables merchants to engage in price discrimination. Personalization/Customization: Personalized messages can be sent to individuals as well as groups. Products and services can be cu