PPT经典版式案例讲解材料.ppt

;;;;;Source: Pew Internet and Americal Life Project December 2008 Survey;;;;;78% of consumers consider in-stream advertising as “intrusive”. Half of viewers stop watching an online video once they encounter an in-stream ad.;;;;;;;;;Brand/Media-Centric Communication Planning;;I consume a massive amount of media every moment of my day … it’s just not yours. But as a brand, there is no reason why you can’t change this. ;;;;;;;5,250,000 inhabitants X 90% = 4,725,000 Shoppers X 2.5% = 118,250 people representing 80% sales;;;;;;FUTURELAB;Source: Net Promoter ? Economics: the Impact of WOM, Satmetrix, 2008;Total Customer Value of an Apple advocate is almost twice that of the industry average, mainly driven by referrals;Share of Wallet (B2B-markets);Build a reputation Helping your business create promoters by delighting them ;;;