Unit 07 销售促销 商务信函的写作 PPT 外贸函电幻灯片课件.ppt

Unit 7 Sales Promotion 销售促销;7.1 Introduction（简介）;一般说来，在撰写促销信函时，应注意以下问题： （1）促销信函不可冗长，应以简短为上，否则会给人以负担。 （2）在介绍产品或服务的特征、优势和利益时，语言要清楚、简洁，态度要诚恳，切勿使用夸大的言辞，避免给人以不实的感觉。 （3）促销信函的口吻要有亲切感，多使用敬称。 （4）要使对方明了能从你所推荐的产品或服务中受益。 （5）促销信函不仅在外观上要吸引人，而且信函一开头就要能引起读者的兴趣。;7.2 Writing Skills（写作技巧）;;7.3 Specimen Letters（样函）; Customers who have ordered this highly innovative machine on a trial basis have praised its unique features, especially its completely automated operation, and have placed repeated orders. By integrating this revolutionary new machine into your manufacturing system we feel sure your production volume can be substantially increased. We are looking forward to your reply. Very truly yours, Robin Williams;Letter 2：A reply to Letter 1 Dear Mr. Williams, We are delighted to receive your letter of introducing your new product and the sample. We are very interested in the machine feature, such as the ease of operating and production efficiency. We are pleased to place a trial order with you. We expect to place further and large orders with you in the near future. Enclosed please find the detailed requirements. Kindly confirm acceptance of our order by return. Yours sincerely, Rob Jones;Letter 3：Offering a discount Dear Sir or Madam, We are glad to have your letter of inquiry forwarded to us by the Chamber of Commerce. We wish to inform you that we are the largest manufacturing of cigarette lighters in China with a history of over 30 years. Our products are well-known for their superior quality and prompt shipment. The quality and prices compare favorably with those of other makes. ; We deem it to your advantage to pus