Study Group 8–Report Work “An Evaluation of the usability of easyJet. com website, from a user centred design perspective”资料.pdfVIP

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Study Group 8–Report Work “An Evaluation of the usability of easyJet. com website, from a user centred design perspective”资料.pdf

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Study Group 8 – Report Work “An Evaluation of the usability of „easyJ‟ website, from a user centred design perspective” 4IK034 Participatory Thinking Academic year 2010/2011 Group members: Admirim Aliti, Ameera Shanaah , Deniz Akkaya, Hala Jamal Nooshin Mehdikashi Teacher: Niclas Eberhagen 1 Table of Contents 1. Introduction 3 2. Theoretical Framework: Evaluation Criteria 4 2.1. Website evaluation framework 4 2.2. Website performance 5 2.2.1. Usefulness overview (Technique performance) 5 2.2.2. Website service quality (Service Performance) 11 2.2.2 Website Physical Accessibility (Special Service to Disable People) ... 15 3 Case description and evaluation 16 3.1 Website description and content for easyJ 16 3.1.1 Overview of EasyJet Company 16 3.1.2 The website 17 4 Analysis of the case based upon the theoretical framework of criteria 18 4.1. Usefulness of 18 4.1.1. Usability 18 4.1.2. Functionality 20 4.2. Service quality of 22 4.2.1. E-marketing Strategies 22 4.2.2. Reliability 25 4.3. Web Site Physical Accessibility of 28 4 Reflection upon the usefulness of the chosen framework 29 5 Overall Discussion 30 Appendix: 32 References: 33 2 1. Introduction Users‟ involvement in designing interactive computer applications has been emphasized in the past few years especially in the field of HCI and other related fields (Kyng, 1994). Accordingly, researchers in information systems concerned with systems design and development have shifted