湖南省醴陵二中英语牛津译林版必修4《Unit 1 Advertising》课件 reading2.pptVIP

英语学习辅导报 出品 * Newspapers, magazines, the internet, radio, television Persuasive language, exciting images share sth. with sb. 与某人分担,分享某物 The boy shared his toys with other children. 那男孩和其他小孩一起玩玩具. 3. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. ( line 5) 广告通过提供有关信息、使用劝导性语言和令人兴奋的图象去鼓励人们购买某种产品或服务或是相信某种理念。 persuasive adj. 劝导性的，有说服力的 Their arguments are very persuasive. 他们的论点很具有说服力。 persuade v. 劝说，说服 persuade sb. to do (into doing) sth． 说服某人做某事（表示成功做成某事） 不要被说服去买你并不需要的东西。 Don’t let yourself be persuaded into buying things you don’t really need. 4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. (line 11) 公益广告往往是免费投放的，其目的是就健康 、安全或者其他影响到公众利益的问题对老百姓进行教育。 place vt． 安排，放置) He placed the books in the right order. 他把书按正确的顺序排列。 intend to do sth． 打算、意图做某事 他打算明年到国外进修。 He intends to receive further education abroad next year. 5.Does an advertisement tell people the complete truth?(line17) 广告会百分之百的讲真话吗？ a complete edition of Shakespeare’s works 莎士比亚全集 It was a complete surprise to me. 这对我来说完全是个意外。 complete adj. 完整的,完全的, vt.完成； completely adv． 完全地；彻底地 I completely forgot about my appointment with the doctor. 约好去看医生，我却全忘了。 6.However, we still must be aware of the methods used in advertisment to try and sell us things. (line15) 尽管如此，我们还得留意商业广告中促使人们购买东西的方法。 be aware of 知道，明白，意识到 We must be fully aware of the importance of the international situation today. 我们必须全面认识当今国际局势的重要性。 awareness n．觉察；自觉；觉悟 cultural awareness 文化意识 political awareness 政治常识 7.Even if an ad does not lie, it does not mean it tells you the complete truth. (line 17) 一则广告即使不说慌，也并不意味着它会跟你百分之百的讲真话。 even if 即使 She won’t attend such parties even if she is invited． 即使受到邀请，她也不会参加这样的晚会。 lie vi．撒谎，说谎； n．谎言 对某人撒谎 : lie to sb．； 善意／恶意的谎言: a white／black 1ie； 撒谎: tell a lie／lies Don’t lie to me! 不要欺骗我。 He lie