Unit 2 Sales Promotion教参.docVIP

Unit 2 Sales Promotion Suggestions and Keys 建议与答案 Warming-up： References: (a) Housewife: When persuading them, people should give prominence to the feature of being cheaper and practical. (b) A foreigner: People should attach an importance on the goods having the character of the nation. It is unique and special. (c) A young couple: They are young. So when doing sales promotion, people should let them feel the goods are a fashion and vogue. In a word, you should use different ways when you are promoting the same product to different kinds of people. You should accord with their characteristics and needs. Dialogue 1 Task 1 Keys: 1. As we all know, of all the advertising media, TV is the most expensive, I suppose. 2. Sometimes companies will build their corporate images through advertising. 3. We usually make different commercials for each market. 4. Electronic advertising is quick, cheap and widespread. 5. What’s your financial budget for advertising? Dialogue 2 Task 1 Keys: 1.Good to the last drop．Obey Your Thirst．Impossible made possible．Canon Printer 4.Just Do It F. Nike 5.Impossible is Nothing G. Adidas 6.Connecting People A. Nokia 7.You’re paying for potential. E. Sony 8.Hello Moto B. Motorola Task 2 Keys: the owner of an ice-cream shop the marketing manager What’s the status of our advertising campaign? We are going to start the campaign by putting full page ads in all the major newspapers over a period of a month. What are the advertising rates in the newspaper? It will be 3,000 yuan a day. Do we put any ads in the local newspaper? They’ll be in weekly, probably on every Monday, and after that we are planning to focus on TV and radio. It will be best to insert advertisements in the leading TV programs in our most important cities. We will consider that. The designer should be familiar with the character of our products. Yes, they will study our products and try to know