原创力文档论我国人格标识商品化权的有序发展与积极保护——以公众人物之权益保护为视角-on the orderly development and positive protection of chinas personality identification commercialization right —— from the perspective of protecting the rights and interests of public.docxVIP
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论我国人格标识商品化权的有序发展与积极保护——以公众人物之权益保护为视角-on the orderly development and positive protection of chinas personality identification commercialization right —— from the perspective of protecting the rights and interests of public
TheOrderlyDevelopmentAndActivelyProtectTheRightOfPersonalityMarkOnGoodsInChinaProtectTheRightsAndInterestsFromThePerspectiveOfPublicFiguresAbstractWitheconomicdevelopment,socialprogress,peopleonthepersonality,ersonalityrightandpersonalityrightlawhavethenewunderstanding,andtogivehighpriorityto.Therightofpersonalityoccupiesaveryimportantpositioninthecivillaw.Studyonthepersonalityrightsareconstantlydeepened,madeaseriesofachievementstheprosperityofthetheorysystemofcivillaw.Whileaffirmingtheachievements,weshouldseethepersonalityrightintheirowndevelopmenttoproducesomenewrocess.Thelegislationofpersonalityandtheexistingtheoriesstillexistsomeblindspots,suchaspersonalityofpublicfiguresinthecommodityidentificationofreflected.Therapiddevelopmentofmarketeconomy,themassmediaandadvertisingindustryplaysamoreandmoreimportantroleinpeopleslife,publicfiguresmarketvaluehasalsobeenimproved,alongwithpublicinterestsareinfringedcasealsoappearconstantly,portrait,unauthorizeduseofpublicfigures,suchasthenameofsoundpersonalityofbehavioralsoappearconstantly,andtherightsandinterestsofthepublicfigureofinvasionphenomenonisgrowing.ButChinascurrentlawonnewcasescontinuetoemerge,stilladheretothetraditionaltheoryofcivillaw,cannotgiveareasonable,effectiveprotection.Nowwehavetofaceuptotherealityofmerchandisingpersonalidentity,andthestudyoftheorderlydevelopmentofprotectionandpositivepersonalityidentification.Thispaperattemptstofoundationoftheoryonmerchandisingrightjustificationtoreachthemerchandisingrightshouldbeestablished,throughtheempiricalanalysisIIIontheproblemsexistinginreality,thispaperwritingfromthejudicialpractice,andtheexistingjudicialpracticeproblems,proposedsolutions.Finally,proposedtheestablishmentofmerchandisingright,andimprovetherelevantlegaladvice.Thispaperisdividedintosixchapters,framestructureandcontentofeachchapterareasfollows:Thefirstchapter,mainlythroughtheanalysisoftheproblemsandtheresearchsignificanceandtheresearchsituation,putforwardideasandresearchmethods,andthedemonstrationofthewh
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