传统与代：作为闻道策略专业主义语建构.pdfVIP

Abstract Since the early last century, “journalistic professionalism” has been regarded as the normal criterion of the western journalism. Including the exact and specific reporting norms, such as “objectivity”, journalistic professionalism still serves as a professional ideology defining the legitimacy of the whole journalism. Being a theoretical and practical discourse, it has become a main researching dimension, though undergoing the discursive process of constructing and deconstructing. Along with China’s journalistic reform, journalistic professionalism as an “imported goods” was integrated to the transition of domestic journalism in the early time. However, due to the different contexts, it leads a popular paradigm on the change and evolution of journalistic professionalism in China. Collecting the reporting materials and corresponding staff’s open opinions and discourses from the four professionalism-oriented media in China, this study conducts content analysis and discourse analysis, showing how “journalistic professionalism ” is practiced in domestic media through the perspective of discourse constructing. According to the research, media exemplars have selective acceptations toward the original discourse of journalistic professionalism, with a strong practical and strategic tendency. The domestic discourse constructing, although with professional appeals, is mainly a balanced strategy to avoid the impacts of the political and economic powers. As a tool or ritual to avoid the political risk and catch a larger market share, the discourse of journalistic professionalism in China is integrated with many other causes, such as “elite discourse”, “populist discourse” etc. Focusing on