上课用-电子商务chap--04Marketing-on-the-Web.pptVIP

是利用公众的积极性和人际网络，让营销信息像病毒一样传播和扩散，营销信息被快速复制传向数以万计、数以百万计的受众，它能够像病毒一样深入人脑，快速复制，广泛传播，将信息短时间内传向更多的受众。 * 取自[韩]李在奎等编；王晔等译. 电子商务典型案例-亚洲篇. 北京：机械工业出版社，2009.9，P118。 * * Market Segmentation网上市场细分 Web sites above are well-designed and functional. However, you will notice that they are addressed to different market segments. Some is targeted towards young, fashion-conscious赶时髦 buyers. Another is rendered in a more elder buyers. * 4.3.4 Offering Customers a Choice on the Web Dell Computer has done many things well in its online business. Dell offers customers a number of different ways to do business wi