双语考试重点.doc

How do corporations survive in hard times? The Industrial Design Excellence Awards (IDEA) for 2003 show how. This annual contest is sponsored by BusinessWeek and juried by the Industrial Designers Society of America. The winners this year used design to push traditional brands into new markets, extend well-known brands into new products, and invent something totally new, cool, and useful. With money tight, companies used design research to develop not only products but also their branding, packaging, and marketing. The impact of this approach goes far beyond the objects themselves. Indeed, the biggest winners this year used design -- and top design firms -- to create powerful, emotional consumer experiences. We have moved from designing iconic objects to designing iconic experiences, says Sohrab Vossoughi, founder of ZIBA Design Inc., which snagged six awards this year, second only to powerhouse IDEOs eight. The 2003 IDEA contest showed that Asian design continues to grow. Samsung won three honors and is now second only to Apple Computer Inc. in total awards for the past five years. Motorola (MOT ) Inc. designed a gemlike cell phone for the high-end Asian market and decided to sell it worldwide. Indeed, many products designed in Asia or made for Asia quickly become global. A beautiful windsurfing sail collection came from Hong Kong is an example. Flat-hierarchy organizations, goal-oriented conferencing and advanced technology have revolutionized the workplace, and the new breed of business just doesn’t fit into the same old office layout. Enter Wilkhahn, an international manufacturer of seating, tables and rack systems for offices, conference areas and public and transportation buildings. Flat-hierarchy组织，目标导向型的会议和先进的技术革新了工作场所，新型的企业就不宜在同样的旧的办公室的布局。进入Wlikhahn，一个国际制造商的座位，办公室的桌子和架子系统，会议区域和公共运输的建筑物。 In that context, Wilkhaln initiated a basic research study regarding communication behaviors within changing corporate environments, in cooperation with a group of designers