CRM and data overview教学教材.pptxVIP

CRM and Data Strategy Overview;What is CRM?;What is CRM?;Paradigm shift in CRM;What’s driving that shift?;;;What can we do along the journey?;Data roadmap for accomplishing objectives;Example data gap analysis ;How do we collect data?;Example prioritization of customer data;Common CRM tactics, triggers;What is data used for? Part II – predictive analytics;Common types of predictive analytics;Segmentation Spectrum;Segmentation Overview ;What is an uplift model?;Why Use an Uplift Model?;Uplift Output;Retail Client ExampleDirect Mail Campaign;Predict the incremental likelihood for a customer to