二类疫苗市场推广模式研究——以n公司y疫苗为例-study on the marketing model of class ii vaccine - taking the y vaccine of company n as an example.docxVIP

二类疫苗市场推广模式研究——以 N 公司 Y 疫苗为例 摘要近年来，我国的疫苗行业得到了快速发展，并取得了一定的成果，在民众健 康的保障中占有着重要的地位。疫苗不仅渗透到社会医疗健康保障体系也涉及到 民众生活的方方面面，并参与了社会经济发展的主动性。虽然我国疫苗行业得到 了快速的发展，如今国内外疫苗企业对二类疫苗的市场竞争越来越明显，要使疫 苗行业健康、快速的发展，势必需要重视二类疫苗的推广模式管理。本文以 N 公司 Y 疫苗为例，因为是 Y 疫苗属于二类疫苗，在 Y 疫苗推广进行 调查了解的基础上，以相关文献资料作为理论基础。并通过对 N 公司 Y 疫苗市场 环境以及市场推广情况分析，力求找出 Y 疫苗市场推广的影响因素，进而提出相 关的对策建议，并且建立实施 Y 疫苗四种市场推广模式和经销商渠道优化建议。 因为它是实现 N 公司 Y 疫苗市场策略的保证，也是顺利完成 N 公司 Y 疫苗推广目 标的保障措施。从论文中可以看出，制定合理有效的二类疫苗市场策略及推广模式是企业保 持市场竞争力的前提，实施二类疫苗市场推广模式是企业达到既定目标的关键。 进一步提高公司的核心竞争力。同时找到一种有效的二类疫苗市场推广模式，提 高二类疫苗的接种率，使应种者得到有效及时的保护。建立健康、合规的二类疫 苗市场环境，同时可以更好的建立群体免疫屏障，降低减少疾病的发病率和疾病 的负担、增加社会稳定性。关键词：疫苗产业、二类疫苗、推广模式、营销策略IAbstractIn recent years, Chinas vaccine industry got rapid development, and achieved certain results, in the protection of public health occupies an important position. The vaccine not only penetrated into social medical health security system also involves every aspect of people lives, and participate in the social and economic development initiatives. Although the vaccine industry in China has been rapid development, now of self-paid vaccines vaccine companies both at home and abroad market competition is more and more obvious, to make the vaccine industry healthy and rapid development, will inevitably need to value promotion management of self-paid vaccines.This article N company Y vaccine, for example, because is Y vaccine belong to self-paid vaccines, on Y vaccine promotion on the basis of investigation and understanding, based on the theory of the relevant literature. And through the N Y vaccine market environment and marketing situation analysis, tries to find out the influence factors of vaccine marketing Y, put forward relevant countermeasures and Suggestions, and establish implementation Y vaccine four marketing modes and dealer channels optimization Suggestions. Because it is the guarantee to realize N Y vaccine market strategy, and the smooth completion of N company Y vaccine promotion target safeguards.Can be seen from the paper, the formul