网络营销之市场细分与客户定位buddy-media-social-brand-marketing-presentation-for-web-20-.ppt

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2018-06-01 发布于浙江
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网络营销之市场细分与客户定位buddy-media-social-brand-marketing-presentation-for-web-20-.ppt

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网络营销之市场细分与客户定位buddy-media-social-brand-marketing-presentation-for-web-20-

THE END Questions anyone? /lazerow Michael Lazerow CEO, Buddy Media michael@ Cross-platform, tied to CRM, “socialize” existing sites Engaging creative Scalable technology Media required ONLY PAY FOR RESULTS! Social branded applications Customize Upload Send Results 100,000 installs in 72 hrs More than 300,000 active users in 6 days Less than 10% uninstall rate Global audience in more than 200 countries Results 250,000 active users 86% of visitors returned at least once 57% came back 9 times or more 1M+ AceBucks earned by consumers playing the game, which can be redeemed for actual shoes Results 200,000 installs in 5 weeks of marketing First application to successfully implement an age-gate that prohibits minors from accessing the app 14% average daily active user growth 6000+ daily active users during campaign 19% of users visited every day during campaign Results 185,000 installs in 6 weeks 78% of user base were InStyle’s target demo of females 18-35 Avg. time on application almost 7 minutes 47% of total user base has returned to the application more than 25 times Average user tries on 3 different hairstyles per visit Users spent 2:35 on average engaging with the last 10 branded apps 75X greater than time spent with banners 5X more than time spent watching TV ad 85% of the users returned multiple times to Buddy Media’s app-vertisements App results are promising SOURCE: BUDDY MEDIA BUDDY BRAIN Branded app-vertising programs can’t be compared to top platform apps 4 top Facebook app companies have raised $150M+ combined Top apps continuously add content and features Top apps are entertainment properties Brands cannot expect to create Top Friends! Branded ad apps are ads, not top apps! Branded apps are ads, not top apps! VS. How do you get started? Make goals. Track results. Think big. Start small. Go fast. Iterate. Iterate. Socialize everything. Social marketing Insert text for Title Here Social Marketing Why brands will be the biggest beneficiaries of social