毕业设计（论文）房地产企业融资策略研究基于万科和绿城的案例分析.docVIP

毕业设计（论文）--房地产企业融资策略研究—基于万科和绿城的案例分析 me time the real estate industry as a typical cyclical industry, dependent on the market, policy is also very deep, especially the domestic economic slowdown, the monetary tightening of the real estate enterprises, foreign capital crisis and the condition for the non-bank funds go into market in recent years more and more rigid. The real estate industry which over-dependence on the policy ushered in a new round of adjustment,andthe fund for normal turnover presents new challenges. Within huge financial pressure ,real estate companies raising and using of funds effectively and reasonably becomes even more important. An enterprises financial resources, capital latent capacity and market prospect will be critical to the success of the decisions in the future. This paper firstly introduces the major financing channels for real estate companies as well as influencing factors, then combined with Vanke real estate companies running situation. In-depth analysis of the real estate enterprise fund source constitution as well as the existing problems, and puts forward the solution of Chinas real estate enterprises financing problem which is given a reference to the future development of the real estate industry . Keywords ：The real estate enterprisesource of funds；the use of funds；Vanke；Greentown 目 录 引 言 1 一、绪论 2 （一）研究背景 2 （二）选题的目的和意义 2 （三）本文的研究方法 2 二、融资相关理论研究 4 （一）融资基本理论 4 1.企业融资方式 4 2.资本结构 4 3.营运资本政策 5 （二）融资方式和渠道理论 5 1.国外研究概况 5 2.国内研究概况 6 三、房地产企业的融资的渠道和影响因素 7 （一）房地产企业融资的渠道 7 1.银行贷款 7 2.经营性负债 7 3.房地产信托 7 4.股权融资 8 5.债券融资 8 （二）房地产企业融资决策时主要考虑的问题 8 1.融资环境 8 2.资金需要量和投放时间 9 四、房地产企业在融资过程中存在的问题――以万科和绿城为例 10 （一）行业背景分析 10 （二）公司资金来源分析及带来的问题 10 1.资金来源的渠道及存在的问题 10 2.企业的资本结构及存在的问题 13 （三）公司资金使用分析及带来的问题 13 1.资本使用和资金结构的配给及存在的问题 13 五、给我国房地产企业融资策略的建议 15 （一）使负债资金来源的多元化，争取资本市场的资金来源 15 （二）优化资本结构，提高自有资金比例 15 （三）资金的结构要与资金的使用相配合，优化债务结构 16 结 论 18 参考文献 19 致 谢 21 引 言 由于房地产投资占用资金多，资金周转期长，因此其投资风险很大。又由于房地产企业的存货――房地产项目，不像一般企业的存货在