毕博管理咨询工具方法市场营销活动行动计划.docVIP

毕博-管理咨询工具方法—市场营销活动行动计划 MARKETING ACTIVITY ACTION PLAN Undertaking effective marketing and promotion activities is essential for the long-term success of your business 有效的市场营销包括将产品价格销售渠道与宣传促销有机地结合到战略中去 Effective marketing involves having an integrated strategy for products pricing distribution and promotion 以下的部份包括了市场营销活动分析的所有问题并提供了行动建议请参照已完成的市场营销活动分析以明确哪些问题你的得分等于或低于35分对于这些问题请参照其行动建议并完成本部份最后的我的市场营销计划工作表标有的地方表示在经营业绩改善项目中有工具来帮助你完成这项工作 The following section goes through each of the Marketing Activity Analysis questions and provides a suggested action Please refer back to your Marketing Activity Analysis and identify those questions that you scores at 35 or less Please review the Suggested Action for each of these questions and then complete My Marketing Activity Action Plan at the back of this workbook Please note that the symbol indicates that a tool is available within the Business Performance Improvement Program to assist in that area 市场营销战略 MARKETING STRATEGY 请参照你的市场营销活动分析对于分数在35分以下包括35分的问题请参照行动建议执行Please refer to your Marketing Activity Analysis For questions where you scored 35 or less please refer to the Suggested Action in the table below 市场营销战略 MARKETING STRATEGY 行动建议 SUGGESTED ACTION 企业每年都会制定年度市场营销战略计划 The business annually prepares a Strategic Marketing Plan 根据BPIP的市场营销战略计划模板完成企业市场营销战略计划 Implement the BPIP Strategic Marketing Plan Template 企业所设定的市场营销目标与企业的总体目标与战略方向相一致 The business sets marketing objectives that are aligned to the strategic direction and goals of the organisation 准备一份市场营销战略计划 Prepare a Strategic Marketing Plan 企业定期回顾市场营销目标并按市场条件的变化对其进行修订 The business regularly reviews its marketing objectives and modifies them in order to take into account changing market conditions 准备一份市场营销战略计划 Prepare a Strategic Marketing Plan 企业所有员工都了解企业的市场营销战略 Everybody in the organisation understands the marketing strategy 与员工一起分享市场营销战略计划 Share the Strategic Marketing Plan with team members 企业有定期评估其品牌表现的系统 The business has syste