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从串货到跨区域物流管理(From Chuanhuo to cross regional logistics management ).doc
从串货到跨区域物流管理(1)(From Chuanhuo to cross regional logistics management (1))
China Chuanhuo is marketing cancer, but with the change of China marketing circulation order and Chinese enterprise marketing management change, Chuanhuo will become a historical concept, the correct concept of Chuanhuo should be cross regional logistics. As marketing management, to Chuanhuo should be the attitude of persuasion, to adapt to the adjustment of marketing management methods, rather than blindly condemn the crackdown, Chuanhuo chuanhuo. Otherwise it will be twice the result with half. Here are some of the authors views on this issue and cross regional logistics marketing management measures.
One, why Chuanhuo will become a historical concept, the 1 Chinese circulation pattern changes, covering the pharmaceutical distribution company.
The medicine circulation industry of China is undergoing profound changes, the industry concentration increased rapidly, a large number of enterprises will face the merger, reorganization and bankruptcy, at the same time, quickly rise flexible mechanism of private enterprises, the company has become a national or regional strong, such as in the Kyushu, Sinopharm the company in the country, in the circulation of Huayuan Pharmaceutical sales network, the Milky Way Neptune in the Shandong area of strong, strong columbine medicine trade in the southwestern region of Sichuan and Tomori Eika in Hebei, the strong etc.. The country will form the northwest and the northeast, central, East, southwest of Southern China, the strong regional distribution companies, their business covers the entire region rather than a province, even farther, more wide range of product coverage and in-depth, through these products you like wings, can fly to every corner of the whole area the. Also, the essence of commercial distribution is circulation, and a wide range of circulation is their proper function, and this can only be carried out without restriction! Otherwise they would
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