元风暴超市促销企划案（ yuan storm supermarket promotion project）.docVIP

1元风暴超市促销企划案（1 yuan storm supermarket promotion project） A theme: daily necessities daily necessaries tea 1 yuan storm Two, planning ideas: in fact, although the price competition is the lowest level of competition, it is striking and weakening Darunfa the most effective means, but also improve the market share of the most direct and effective means of competition. But with the passage of time, the general promotional effect gradually decline, so how to re planning a new round of supermarket marketing activities has become a top priority. Our general planning idea is based on the related life people on behalf of the goods daily necessities daily necessaries tea speculation, heavy goods made by the time limit, shortage of atmosphere to buy purchase, limit buy and other means, in store up goods 1 yuan to the storm, as if people feel back to the era of shortage of goods, row a long, purchase daily necessities daily necessaries tea , 1 yuan storm in the area of consumer is formed in the middle of a huge propagation effect. Three, activity time: March 15, 2002 Four, activity content: 1 yuan hurricane supermarket commodity rush buying Five, advertising appeals: 1 yuan =5 Jin rice?! Salad oil? Soy sauce? Vinegar?...... Six. Detailed rules of activities 1, buy supermarket goods more than 50 yuan, you can participate in supermarket commodity rush buying activities; 2, on the day of single shopping small ticket, to the sale free purchase of the following commodities: Shopping for 80 yuan, 1 yuan can buy 5 pounds of rice; shopping for 160 yuan, 2 yuan can buy 10 pounds of rice; and so on, buy more and buy more, the daily limit of 100; Shopping for 200 yuan, 1 yuan can buy 2L arowana salad oil 1 bottles; shopping for 400 yuan, 2 yuan can buy 2L arowana salad oil 2 bottles; and so on, buy more and buy more, daily limit of 100; The purchase of 60 yuan, 1 yuan can buy 550ml laocai mellow teriyaki sauce 1 bottles; purchase of 120 yuan, 2 yuan can buy 550ml laocai mellow teriyaki sau