我国老年图书出版现状及对策分析-analysis on the current situation and countermeasures of publishing elderly books in china.docxVIP

including similar topic, repeat publishing, churning out, lower quality and high price of the books; Lack of brand and characteristic of the books; indistinct target reader as well as insufficient marketing and promotion. To find out the main reasons: paying much attention to short-term economic benefit, ignoring long-term strategic planning, lacking of editor with market consciousness, and misjudging of consumption capability of aged readers by the publishing houses.Chapter 5: Proposing the measures. This chapter provides some suggestions on the publishing of books for aged people including p