我国旅游团购网站网络关注度的分析——以西安外国语大学学生为例-analysis of online attention of chinas tourism group purchase website - taking xi an foreign studies university students as an example.docxVIP

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我国旅游团购网站网络关注度的分析——以西安外国语大学学生为例-analysis of online attention of chinas tourism group purchase website - taking xi an foreign studies university students as an example.docx

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我国旅游团购网站网络关注度的分析——以西安外国语大学学生为例-analysis of online attention of chinas tourism group purchase website - taking xi an foreign studies university students as an example

我国旅我国旅游团购网站网络关注度的研究——以西安外国语大学学生为例万方数据万方数据 Abstract Group purchase of traveling websites are new group purchase forms on the basis of group purchase online which is more professional and convenient for consumers. Based on the definition of the group purchase of traveling online and other related concepts, we make a qualitative analysis of the current situation of group purchase traveling online market. Based on SWOT analysis of facing the strengths, weaknesses, opportunities and challenges, we found that attention and website survival and development are closely related, so the purposes of this paper is studying group purchase of traveling websites how to use this factor and break out of. We design attention influencing factors model of group purchase of traveling websites based on the theory of planned behavior (TPB) from four factors, it is the websites system, tourism products and services, background support and online evaluation. On the basis of the above model, this paper put forward from four aspects and design various factors may affect websites attention, and then design the questionnaire survey, with the help of the SPSS test results given, and we give reference countermeasures and Suggestions related assumption above. 2 Key words: Group purchase of traveling；TPB；attention；relative 3 目录 HYPERLINK \l _bookmark0 第一章：引言 ................................................................................................................................. 1 HYPERLINK \l _bookmark1 1.1 旅游团购网站定义及介绍 ....................................................................................................... 1 HYPERLINK \l _bookmark2 1.2 旅游团购网站的类型 ............................................................................................................... 1 HYPERLINK \l _bookmark3 1.3 本文的研究背景 ....................................................................................................................... 3 HYPERLINK \l _bookmark4 1.4 本文的研究意义 ...................