谈餐饮企业营销策略.docVIP

PAGE PAGE 9 谈餐饮企业的营销策略 [摘要] 中国古代饮食行业曾一度领先世界，享誉国内外的满汉全席，各地方富有特色的小吃，食品。行行色色各有各的味道，各有各的特色。进入二十一世纪以来，随着中国加入WTO,随着中国慢慢趋向国际化，越来越多的国外餐饮巨头进入中国对中国的餐饮业是一个不小的冲击伴随着国外餐饮的速度化，多样化，中西化。愈来愈被人们接受，喜爱。对传统的餐饮是一个挑战！对于传统餐饮的弊端：速度慢，品种单一，环境卫生差等等。 [关键字] 餐饮业 创新 营销 Talk about catering enterprises marketing strategy [abstract] The ancient Chinese catering industry, once a world leader, renowned at home and abroad Feast distinctive snacks, food, local. Trekking color color, each with its own taste, each with its own characteristics. Since entering the 21st century, with Chinas accession to the WTO, as China slowly to