如何打造用户喜爱的产品.doc

如何打造用户喜爱的产品 PM-China How To Create Products Customers Love 如何打造 用户喜爱的产品 Creating A Strong Product Culture Marty Cagan, Partner About Me The Silicon Valley Product Group was created to share senior level experience and best practices with technology companies .svpg4 | 2 What Makes A Strong Product Culture? 是什么造就了伟大的产品文化呢？ svpg | 3 Lessons From Leaders “Our Job is to Invent on Behalf of the User” 工作就是为用户创造价值 Jeff Bezos Amazon Founder amp; CEO svpg | 4 1. Obsess Over Your Customers 彻底沉浸到用户中去 Become the undisputed expert on your customer; but don’t follow your customers 成为毋庸置疑的用户专家，但不要盲从于用户 svpg | 5 Product Culture Lessons From Leaders “No Facts Exist Inside The Building; Only Opinions” 缺少事实支撑的构建，仅仅是意见 而已 Steve Blank svpg | 6 2. Distinguish Vision From Illusion 区分愿景和假想的不同 Validate the vision with real users, face to face; be open to pivots 通过与用户面对面交流来验证愿景，虚怀若谷 svpg | 7 Product Culture Lessons From Leaders “If you continue to improve a product enough, you’ll eventually ruin it.” 如果你继续改进一个已满足需求 的产品，你终将毁掉它。 David Pogue svpg | 8 3. Define Success 定义成功 Know what you are trying to accomplish on every project: what problem are you trying to solve, for whom, and how will you know if you’ve succeeded? 成功的前提就是你必须知道：你要解决什么问题？ 你在为谁而解决？你将如何解决？ svpg | 99 Product Culture Lessons From Leaders “Design is not just look and feel; Design is how it all works.” 设计不仅仅是外观和触感，更要设 计产品使用的流程 Steve Jobs svpg | 10 Product Culture 4. Embrace User Experience 拥抱用户体验 Engineering is important and difficult, but user experience design is more important, and usually more difficult 用户体验通常比开发更重要，也更困难 svpg | 11 Lessons From Leaders “Don’t Fall In Love” 不要情人眼里出西施 svpg | 12 Product Culture 5. Fail Fast 快速过滤糟粕 Make product discovery the core competency of the product organization 产