电视仪式_电视人类学研究发展（_ TV TV ritual anthropology research development）.docVIP

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电视仪式_电视人类学研究发展（_ TV TV ritual anthropology research development）.doc

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电视仪式_电视人类学研究发展（_ TV TV ritual anthropology research development）.doc

电视仪式_电视人类学研究发展（_ TV TV ritual anthropology research development） [Abstract] compared with other artistic phenomena, television and its communication, reception and response have more anthropological implications. Revealing and exploring the ritual of television is the core of the study of television anthropology. This paper points out that the planning, production and reception practice of TV programs is a modern characterization of ceremonies. Television ritual is a structural act organized by television as the center of media. With the help of modern media technology, anthropology ceremony has been deeply cut into peoples daily life and played an important structural role. The study of the television ritual can not only show the modern representation of the ancient ceremony, but also reveal the profound significance and broad prospects of the contemporary television anthropology. [Key words] television ceremony; television anthropology; sociality; structural behavior [author] Wang Qingqing, postdoctoral research station of Communication University of China. Beijing, 100024 [classification] [C912.4] A documentcode [1004-454X] Article Number (2010) of the 01-0034-005 TV, Ritual:, An, Introduction, of, TV, Anthropology Wang Qingqing Abstract:Compared with other art phenomenon television and, its communication, acceptance response, behavior has more anthropological implications. The exploration of the TV ritual is the core studies of TV anthropology. This article pointed out that the planning and production of television programs, as well as the watching practice are ritual representation of modernity. TV ritual act as the structural behavior of modern society. Anthropology ritual connecting with, TV technology, has been deeply cut into peoples everyday lives, it plays an important structural role. Studies on the TV ritual can show not only the modern representation of ancient ritual, but also can reveal the profound significance of contemporary TV anthropology. Keywo