问卷设计中疑难问题的处理Treatmentofdifficultissues.pptVIP

问卷设计与测试的实践Experiment with Questionnaire Design and Testing at NBS Service Survey Center of NBS Tian Xiuhua October, 2008 Outline 简介 Introduction 问卷设计面临的挑战 Challenges for Questionnaire design 问卷设计所考虑的因素 Factors to consider 问卷设计中疑难问题的处理 Treatment of difficult issues in questionnaire design 问卷测试 Testing of Questionnaire 问卷的修订 Improvement of Questionnaire 结论 Conclusion 问卷效果 Evaluation of Questionnaire 简介 Introduction 在中国的企业调查中，过去通常使用的是全面报表的形式，我们最近的试点调查首次非常规范地进行了问卷的设计和测试。 In NBS business surveys, the tradition has been to use forms that are closer to report tables than actual ques