品牌化经营——农业产业化的商机（Brand management -- business opportunity of agricultural industrialization）.docVIP

品牌化经营——农业产业化的商机（Brand management -- business opportunity of agricultural industrialization） The industrialization of agriculture from the perspective of consumption At present, stimulating domestic demand has become the urgent task of the national economic policy, including stimulating rural consumption. Although the development of the county and township level market, many enterprises have been referred to the strategic height is very high, but how will the market potential into reality became a key profit. Generally speaking, the income of farmers can be divided into two parts: the income from working and the sales income of agricultural products. From the point of view of social development, the peasants who go out to work and enter the city accelerate the process of urbanization to a certain extent, but this can not directly promote the industrialization of agriculture, and solve the economic problems of taking the land as the core. Therefore, to improve the profitability of agricultural products, the development of agricultural industry is the fundamental solution to the rural economy. Therefore, this involves the problem of agricultural industrialization. Chinese agricultural economic system in a more self-sufficient economy form, although the household contract responsibility system to a certain extent, enhance the enthusiasm of farmers, improve the production efficiency, but compared to the foreign agricultural industry, China agricultural industrialization level is relatively low. At the same time, under the background of globalization, the market mechanism with double edged sword determines that the single family economy is always difficult to compete with the enterprise organization based on the intensive production mode. Thus, it is necessary to enhance the level of Chinas agricultural industrialization and complete the transition from single family farmers to enterprise organizations. From the modern marketing point of view, this process is bound to be