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营销员的五张面孔(Five faces of marketers).doc
营销员的五张面孔(Five faces of marketers)
According to some statistics, sales are very popular among many young people nowadays. However, if you look at a little, one successful example is very small, even can be said to be little man; and more young people, is in the sales mix!
Because of the existence of such cases, I think, one aspect is the marketing management of some enterprises is also in the stones, unable to correctly guide the system of sales; another reason is that many sales are in a wild mentality to join the industry, for their lack of a clear understanding for their personal development and how to carry out the basic work in the fuzzy state, certainly will not be able to give yourself a clear positioning!
Everyone can be a successful business person, but everyone has different sales potential and resources. You have to really understand yourself, then you can re position yourself according to your resources!
Lost positioning, there is no direction, everything will be impossible to talk about.
In order to make it easy for everyone to understand this problem, but also let a lot of business leaders, can for different types of salesman for scientific management and guidance. The author cites a story, the clerk summed up the five mask (five types), let your condemnation, to find their own Facebook, also found the basis for their re positioning process!
Lets start with a little story:
Case: can you sell bras to boys?
There are 5 students read marketing, they just apply to a company, they will have to accept a business potential test: a brand bra production company to sell some of the school boys, and complete the sales task within the prescribed time.
The first clerk, quietly visited several familiar little brother, have been rejected. Then I got a brainstorm, and I paid for 10 bras, and then I came back to the company within the specified time.
Second salesman, visited many boys dormitory, and the boys asked one by one to buy a bra? His behavior was denounced as n
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