体验活动策划案2015RNS—ClassPrivilegeExperienceEvent.pptxVIP

2015 RN S-CLASS PRIVILEGE EXPERIENCE EVENT.PROPOSAL. ;Catalog ;Understandings;;;;Understandings | Basic Information;贰;Concept | Background;Concept |Target Audiences;Concept ;Concept |Theme;Concept |Concept Solution;Concept |Concept Solution;乐器 LEE GUITARS 是华人手工第一品牌，由音乐教父李宗盛创立——音乐是社会对话的基础，吉他的价值不仅在吉他本身，更重要的是一个有音乐情怀的人，来记录时代的情感。 结合点：以李吉他的制作工艺与柏林之声音响系统结合，用车载音响作为现场音箱进行演奏，来引出迈梅赛德斯奔驰迈巴赫S600的品味与情怀;沉香 沉香有“植物中的钻石”的美称，而且年代越久远越能酝酿出独特的清香，是集天地之灵气，日月之精华所造就的稀世珍品，从古至今，都为人们所钟爱。 结合点：“Maybach”标识的车内香氛组件中专门配备了梅赛德斯-迈巴赫专属的顶级沉香木香氛，其迷人的气息营造出精致儒雅的车内氛围。;Concept |Concept Solution;Concept | Gala;Concept |KV ;Concept | Test Drive;;Concept |Videos ;Concept | Video for N1;Concept | Video for N2;Concept | Video for N3;Concept |Interaction Option 1;Concept |Interaction Option 2;Concept |Interaction Option 3 ;Concept |Content For N3;Content |Co-branding;Content |Co-branding;Content |Co-branding;Content |Co-branding;Content |Co-branding;Event Management;Onsite Management |Test Drive;试驾者，根据路况有针对性的体会新一代S级轿车的动力提升以及技术革新为驾控带来的颠覆改变； 试乘者，众多豪华配置及舒适设计，重点体验奔驰新一代S级轿车无与伦比的后座尊享生活； 依据每个城市特性选择路线，驾驶新一代S级轿车穿行城市，感受TA的迷人气质和领袖风范；;Onsite Management |Test Drive Rundown;Onsite Management |Design;Onsite Management |Design;Onsite Management |Design;Onsite Management |Design;Onsite Management |Design;Onsite Management |Design;Onsite Management |Design;Onsite Management |Design;Onsite Management |Design;Onsite Management |DesignOperation 1 平面布局;Onsite Management |DesignOperation 1 签到台;Onsite Management |DesignOperation 1 香道茶道;Onsite Management |DesignOperation 1 书法IWC精品;Onsite Management |DesignOperation 1 舞台;Onsite Management |DesignOperation 1 晚宴;Onsite Management |DesignOperation 2 平面布局;Onsite Management |DesignOperation 2 平面布局;Onsite Management |DesignOperation 2 平面布局;Onsite Management |DesignOperation 2 签到处;Onsite Management |DesignOperation 2 休息区走马灯;Onsite Management |DesignOperation 2 S-Class讲解区;Onsite Management |DesignOperation 2 S-Class讲解区;Onsite Management |DesignOperation 2 氛围布置（可根据经销商实际情况