医药营销高手特训(一)企划创意流程（Pharmaceutical marketing expert training planning creative process）.docVIP

医药营销高手特训(一)企划创意流程（Pharmaceutical marketing expert training (1) planning creative process） Planning is the strategic planning of an enterprise. It is the future strategy of an enterprises integrity. It includes the process from conception, analysis, induction and judgment to the formulation of the strategy, the implementation of the scheme and the process of summing up afterwards. Simply put, it is a set of procedures for an enterprise to accomplish its goals. Planning can be understood as to achieve the target as one side, resources and environment as one side, seeking to connect the two shortcuts work process. Planning is based on the existing conditions, to achieve the goal; the focus of the plan is to create new conditions, new methods, new ideas, improve environmental conditions to achieve goals. Marketing planning is the medical health care products (OTC) is the core of marketing management activities, each link of marketing activities through the introduction and innovation of new ideas, make an overall plan in advance, and to the implementation of the criterion, and tracking, correct, performance evaluation on the basis of the action. Planning is like an interesting drama, the project is the script, planning staff under the script can direct a wonderful drama. First, the medical and health products (OTC) planning creative process British psychologist Wallace summarizes the world famous science and invention of human creative activities, put forward to create four stages theory , said: in any field, regardless of their size, generally must go through four stages of creation, namely the preparation period, incubation period, and the period of enlightenment the perfect time. 1, preparation period The first is the preparation stage of finding problems, screening problems, and establishing the problems that should be solved first. At this time, it is the key to find out the accuracy, usefulness, brilliance and uniqueness of the problem. Only by choosing the right