电子商务运作与实例课件 （E-commerce operation and example courseware ）.docVIP

电子商务运作与实例课件 (4)（E-commerce operation and example courseware (4)） This paper is contributed by stcnxs_ Ppt documents may experience poor browsing on the WAP side. It is recommended that you select TXT first or download the source file to the local machine. The third chapter is the application of e-commerce and network marketing 3.1 the application field of e-commerce 3.2 network marketing 3.1 application fields of electronic commerce Network banking The network bank, E-bank Network, English Bank, Internet Bank, Web Bank, Chinese also called online banking or online banking, refers to a development based on information technology and Internet, mainly based on the new banking institutions to carry out and provide a variety of financial services Internet platform and service form. The application goal of Internet banking is to provide financial services for customers at any time (Anytime), anywhere (Anywhere) and in any way (Anyway), so the network bank has become a AAA or 3A bank. Network bank is the advanced stage of electronic bank development, and it is the electronic bank in Internet Era 3.1 application fields of electronic commerce Classification of network banking Classified according to the main service object of network bank Enterprise network bank It is mainly applicable to enterprises and government departments and other enterprises and organizations. Generally involves the relatively large amount of payment and settlement business, high security requirements. Personal network bank Personal online banking is mainly applicable to the daily consumption payment and transfer of individuals and families. Classification according to the composition framework of network bank Pure network bank (also called virtual bank) Completely dependent on the development of the new Internet network bank, in addition to the background service processing center, there is no other physical business institutions. Network bank based on traditional bank expanding network business The