市场督导巡店七步曲（Market supervision tour shop seven steps）.docVIP

市场督导巡店七步曲（Market supervision tour shop seven steps） Market supervision tour shop seven steps Franchise management Patrolling shop is a useful management method for the management of promoters, and also one of the main contents of the daily work of the market supervision. Through field visits, we can fully understand the store: store display, sales performance, the implementation of promotional activities and support of our customers, customer service and marketing, so that to increase sales and terminal sales share of the machine, at the same time for us to develop the improvement plan of action lay base. So, how can we achieve our goal through effective patrolling? Summing up the experience of many excellent market supervisors, we come up with the following patrol procedures: The patrol procedure includes the following parts: Step 1: checking out of shop Step 2: watch the sales promoter Step 3: inspect the store Step 4: follow up the implementation of promotional activities Step 5: on-site counseling Step 6: communicate with the store Step 7: complete the record and report Two, clear the purpose and preparation of patrol shop When you go back to your office, on a typical morning, big appointments are like this: 1) review tour shop routes to ensure compliance with the patrol plan In this way, you can ensure that you can follow the plan patrol shop, to ensure that the different shopping malls frequency balance. 2) use the daily patrol shop report to determine the patrol target of the day - Define your goals for each salesperson, such as sales skills, coaching, and clothing Service skills guidance, product knowledge guidance, etc. - For each store, evaluate and plan at least two improvements to each of the following aspects Content: store display, promotion activities, customer service, competitor information Collect and coordinate the relationship with shopping malls, etc.. 3) determine and prepare required tour shops and coaching materials Tool name purpose Matters