线上运营活动策划案例 以金堂为例的网上店铺街运营策划.doc

线上运营活动策划案例 以金堂为例的网上店铺街运营策划 导读：就爱阅读网友为您分享以下“以金堂为例的网上店铺街运营策划”资讯，希望对您有所帮助，感谢您对92的支持! 金堂网上店铺街营销策划 作者姓名：陶爱民 专业名称： 指导教师：电子商务 陈 宇 讲师 金堂网上店铺街营销策划 摘要 随着电子商务，网上购物的迅速发展和人们生活水平及需要的不断提高，越来越多的网上商城走入了大众的生活，人们对网上购物的要求也越来越高。 论文主要围绕金堂网上店铺街项目做了一系列的分析，并为项目的实施制定了相应的营销计划。首先是项目背景分析主要介绍了金堂城区的人口密度与年龄比例。然后对金堂进行了市场分析，包括竞争对手市场分析与消费市场分析。并制定了具体的营销计划。 网上店铺街的发展前景十分广阔，值得继续了解与探究。 关键词：电子商务 网上店铺街 地区商家 网上购物 - I - 金堂网上店铺街营销策划 Abstract Along with the electronic commerce, online shopping of rapid development and people living standard and the need to continue to improve, more and more online store into a public life, people on the online shopping requirements are also getting higher and higher. The paper mainly around the Jintang online shop Street project to do a series of analysis, and for the implementation of the project to develop the corresponding marketing plan. The first is the background of the project analysis are mainly introduced in Jintang urban population density with age ratio. And then to Jintang in the market analysis, including competition market analysis and consumer market analysis. And the establishment of specific marketing plan. Online shop street is very broad prospects for development, worthy of further understanding and research. Keywords : Electronic commerce，Online Shop Street Local businesses，Online shopping - II - 金堂网上店铺街营销策划 目录 摘要 ............................................................................................................ I Abstract .................................................................................................. II 目录 ......................................................................................................... III 前言 ........................................................................................................... 1 1 项目概述 ............................................................................................... 2 1.1 金堂网上店铺街简介 . ................................................................